Growth & Complexity
You hit a good stretch. More customers, more orders, more people, more work. And somewhere in there, things that used to run smoothly start to grind. The handoff that always worked gets dropped. The one person who knew how everything fit together becomes a bottleneck. The tool that was fine last year is now held together with tape.
It's tempting to blame the growth for all of it. Growth isn't really the culprit, though. Those weak spots were there the whole time. Back when you were small, they stayed out of sight, propped up by slack in the system and a few people quietly holding things together with memory and heroics. Growth just took the propping away.
Take that dropped handoff. It was always informal. It worked because two people talked every day and covered for each other. Add twenty people and three locations and an informal handoff has nowhere left to hide. The person who's now a bottleneck was always your single point of failure. You just used to have time to wait on them. The weak spot stayed exactly the same. What grew was the weight landing on it, and the weight is what finally made it visible.
This is good news, oddly, if you catch it early. The problems growth surfaces were coming for you one way or another. Growth just moved up the timeline and pointed right at them. Companies that scale well treat that like a gift. The moment a seam starts to strain, they go looking for what's carrying weight it was never built to carry, and they reinforce it before it tears.
The ones that struggle do the opposite. They treat every break as a one-off. Patch the handoff, lean harder on the bottleneck person, buy a bigger version of the taped-together tool. Then they're surprised when the next seam goes, and the next, because they keep treating symptoms while the fragility underneath just sits there waiting.
So when growth starts to hurt, don't only chase the fires. Ask what the pain is pointing at. What was quietly load-bearing that nobody ever designed to be? What only held up because you were small? Find those spots and shore them up on purpose, before the next wave of volume finds them for you.
It starts with a conversation, worth your time whether or not we work together. Then a focused first step, not a giant commitment. It scales only as far as it earns.